Everything I know about running a newsletter business [Letter 8/365]

Amine Hammou
20 min readFeb 1, 2024

Feb 01, 2024, 8.42 am —

Read time: 25 minutes

The Business of Writing: Full Email Course 🏴

- Everything I know about running a newsletter business -

Promise: This is not an email but a full in-depth course of my newsletter business that took me over a week to finish writing

Promise 2: It’s going to be a long read but this is the stuff people sell you money for that took me years to learn that I’m teaching you now for free

(And don’t get me started with attention spans: I know you watch netflix, podcasts, youtube, and spend weeks reading 1 book, so you can read this too!)

What we will cover in today’s newsletter course:

  • This is the internet
  • It’s not what you think
  • What do I write about?
  • How do I get people to read my sh*t?
  • The outreach mindset, belief and math
  • My journey on how I’ve grown my newsletter to 2300+ subs
  • The evergreen LOPE framework for growing internet newsletters
  • The business of words — How to monetize your writing



Amine Hammou

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