Personal + Brand = ?

I like to think of Personal Brand as a sum of:

Knowing yourself + Believing in yourself + Expressing yourself

Believing in yourself

Confidence

• This is the cornerstone of personal branding

If you don’t believe in yourself, you’ll be hard to follow

Courage

• Confidence on its own is not enough, Tjump without the ropes, you my friend needs courage.

Knowing yourself

It starts with an intention

• Why this, why you, why now.

Your purpose

• It’s that thing that sits in the back of your head that you keep on resisting but it keeps on showing up on the surface.

Your passion(s)

• What are you interested in?

Expressing yourself

Authenticity Originality & differentiation

• What makes you, you?
• Speak your truth

Your voice

• What’s your tone of voice? (empathetic, kind, rebel, daring, provocative, shy, gentle, pirate! etc.)
• What do you want to sound like?

Your look

• How do you want to show up to the world?
• That’s your signature and it has to be memorable

Your words -> Influence (fame)

• Influence is not about shouting: “here I am look at me!” it is a gentle whisper that says: “I know you were looking, and I see you too.”
• Influence is about creating a union, a community, an impact, a tribe.

Awareness

• Are you being relevant? are you staying on top of mind?
• Like Tara Lafon Gooch says: TOMA (top of mind awareness)

(I might be adding to this post over time, so keep an eye on it)