You don’t need case studies to sell when you have this!

Amine Hammou
3 min readJul 15, 2024

Secret Weapons to Sell Without A Case Study

You don’t need case studies to sell when you have a sh$t ton of experience in your niche.

One Dollar Shy — Photo by Kenny Eliason on Unsplash

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As much as I love the concept of “you are the niche

You need to stop “flipping from one niche to the other” in order to get that damn experience.

In other words,
It’s not the skill of “experience building” that you need to develop…

It’s the skill of “stickiness”,
It’s the skill of being “patient”,
It’s the skill of getting through the “dip” & the “suck”
It’s the skill of getting through niche “Lango”

Until you start being seen as an expert.

Until you start networking with other experts in that niche.

Until you build so much brand capital that every single post you make is related to that niche.

And suddenly,

People want to follow you and hire you for that niche.

As Nicolas Cole once said:

“You are not important; The niche is.”

If it’s you against the niche (market),

The niche always wins… ALWAYS.

So before you get yourself trapped into the liming brand belief of:

I need to rebrand again to get clients…
I need to niche hop/swap to be seen…
My interests have changed again…

Consider this…

(Shameless plug for my digital product)

You don’t need case studies to get clients,

You don’t need a landing page to get clients,

You don’t need sales skills to get clients,

You don’t need to do free work to get clients,

You don’t need to do cold outreach to get clients,

Those can help for sure!

But what really moves the needle is 3 things:

1⇒ To have a niche email list of potential clients (12–50 subs at least)

2⇒ To have personal experience in solving their problems

3⇒ To deliver value & results (proof) in your email communication

(Even if you’ve never written a single email before* …It’s that powerful)

Best part? Anyone can do this (including my mom).

And I just made it 100x easier for her to do so, with these easy, proven-to-work, plug-and-play, copy-and-paste email templates.

All you have to do is to download them here and start printing cash damn near automatic.

This is your opportunity to brag about all your achievements IN THE NICHE.

And if you still think to yourself:

“But all my leads are skeptical and think it’s risky…”

No one cares or has the time to read your case studies;
They only care that you can help them solve their problem.

If you can demonstrate that through your EXPERIENCE,
You can win the niche, thus, the client.

If you stick to the niche long enough,
And you start having some client conversations,
And you start demonstrating your experience,
You’ll be “client-abundant”.

(Bonus Section)

If you don’t have enough experience in the niche:

Here are the 3 secret weapons to sell without a case study

1- Absolutely Conviction — Do what you said you gonna do

2- Child-like curiosity — Give a sh$t about the person

3 -Brutal honesty — Don’t act as an expert if you’re not

I know you,

You need more than just secret weapons to take action… you need a master plan:

Gift: This guide will help you become the best version of yourself.

What’s next?

It’s really simple!

  • Save this post so that you can come back to it every time you feel low 🌟
  • Clap 50 times for this story ✅
  • Follow my profile: Amine Hammou
  • Leave a comment a below ✅

And if you do, I’ll personally give you one of my products for 50% off.

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Amine Hammou

Writing words that matter 🏴 Helping creators monetize & launch 6-figure info-products without social media or paid ads: https://personalbrandmba.com/clients